Posts Tagged:Google advertising

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Search Engine Optimization aka SEO

One of the best ways to increase the search ranking for a site is through Search Engine Optimization (SEO). SEO gets more hits for a website by helping it rank higher in the search engine results, increasing your traffic and prospects, by being more easily found. SEO is a method of improving traffic to your…

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Adwords and Pay-Per-Click Advertising. History.

A little background… as the number of websites on the Web increased in the 1990s, search engines were created to help people find information quickly. Search engines developed business models to finance their services, such as pay per click (PPC) programs offered by Goto.com in 1998 – when we began buying these advertisements for clients.…

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Search engine marketing aka SEM. What is it?

Search engine marketing (SEM) is Internet marketing that promotes websites in search engine result pages (SERPs). When a company uses SEM to find prospects, it is typically buying paid search listings through Google AdWords, Yahoo Search Marketing and Microsoft adCenter. In 2006, American advertisers spent $9.4 billion on search engine marketing. SEM is the fastest…

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Pay-Per-Click search engine advertising campaign. How to do it?

Well, here is how it is done at inQubator.net: Your inQubator pay-per-click search engine advertising campaign is set up and managed for optimal results and maximum sales. We handle the details including campaign creation, daily management, continued strategic optimizations and monthly reporting. inQubator Keyword Research We do exhaustive keyword research on your business, industry, competitors…

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Adwords and PPC Managers. Who is best?

inQubator.net is the best. Okay, full disclosure here: I work for inQubator. But I wouldn’t work anywhere else. We have been buying direct-response media for clients since 1993. So we know more about driving sales than any other agency in the field. Our pricing is competitive. Plus, we understand target-marketing, to generate response for your…

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Adwords Variables.

There are what seem like a thousand different elements that make up an Adwords campaign. The broad elements are; budget, cost-per-click, keyword, and targeting settings. How do they influence your ad performance according to the folks at Google? Budget: The amount you’re willing to spend on an ad campaign over a period of time Cost-per-click:…

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